A call to action and then the rest. Thus we decided that the Municipality of Casupá would speak to the people of Casupá, close and clear.

 

This commitment to independent communication from the departmental government is a consequence of a new transparency policy organized in the 2020-2025 administration.

 

We started the work by vectorizing the logo that already existed in the city and had a certain positioning value, we respected it. As a government, government communication at any of its levels must serve its taxpayers in various places: social networks, print media, open television, public roads. That's why we built a simple visual system, with Corbel typography based on the colors of the logo, maintaining the text hierarchies in most of the pieces.