This Office that belongs to the Florida Local Government launched its own brand at the beginning of this year 2020. Its objective was to reach its services to the general public, because a departmental government must have a certain neutrality in its messages. In short, we are speaking to the entire population of Florida, or, at least adapting the meaning of communication to the potential beneficiaries of each service, since they are very diverse.

​

For this, an architecture had to be created that organizes the brand and the sub-brands: Administration-Direction-Program. Then we define the best design pieces to disseminate the services.

​

A luxury brochure, thirty pages, that shows each service in detail, with full color and UV sectioned photographs. An exclusive cover letter, designed to be delivered at business events and government summits. You can see it on Drive by clicking here.

​

A blackboard that runs through each public work belonging to the Veredas Plan. It was intended to be installed while the bricklayers were working and loaded back onto the truck. It had to be a light poster and an ideal size to carry everywhere. A close, positive and attractive Spanish language for the neighbors, taking into account the pedestrian and vehicle reading time.

​

A poster designed for the rural producer. They are located at strategic points in the eastern area of the department, especially at the crossroads of routes and local roads. Well-differentiated text hierarchies for different reading times.

​

You can download the brand presentation by clicking here.